AI in customer discovery. Insight I shared with NASDAQ Entrepreneurial Center!

Hi,

Understanding and meeting customer needs is crucial for success in today's fast-paced market. Lack of market need is the number two reason for startup failure.

In my Nasdaq Entrepreneurial Center webinar, I recently shared insights on leveraging A.I. for customer discovery as a game-changer for businesses like yours. Here is a short video from my webinar

​Watch the entire webinar here:

Why AI-driven customer discovery matters:

Understanding market needs:

Did you know that 35% of startups fail due to a lack of market needs? AI helps uncover these needs, ensuring your product is designed for demand.

Problem-First Design Thinking Approach:

Start by identifying the problem your product solves. Engage your customers early and often during development. Over the past ten years, design-led companies have outperformed the S&P 500 by 219%.

Enhanced Decision-Making:

A.I. provides insights into customer sentiments and journeys, enabling better product development and more effective marketing and sales decisions.

Real-World Examples:

Slack's User-Centric Development: Continuously engages users for feedback, leading to its acquisition by Salesforce for $27.7 Billion.

Quirky's Missed Opportunity: had a platform to crowdsource ideas and did not validate market needs, leading to bankruptcy.

Practical Steps to Use A.I. for Customer Discovery

• Conduct 360 interviews with stakeholders (end users, influencers, decision-makers…) to find pain points.

• Avoid leading with your solution: the goal is to gain the stakeholders’ insights.

• Define your problem statement.

• Use A.I. tools for sentiment analysis: this will help you define your value proposition, and messaging.

​To start using A.I., Download my free A.I. Blueprint for Business Leaders.

Join A.I. for Business Growth Lab

Why Join A.I. for Business Community?

• In-depth training & curated resources

• Practical use cases

• A thriving network of visionary leaders

  Join us to leverage A.I. for your business growth.

 AI is disrupting business as we know it. 74% of company executives believe that the benefits of AI outweigh the risks, and 64% of companies think AI will boost their productivity.

That said, implementing AI in a business is not without challenges. Many business leaders feel overwhelmed by the vast amount of AI information, and there is pressure to adapt and integrate AI into their operations.

I understand the unique challenges that come with tech innovation. Over the past 20 years, my postgraduate career has always been at the cusp of innovation, from genomics at Harvard Medical School to epigenetics at the University of Pittsburgh (34 peer-reviewed publications) and my award-winning startup, Nanonares.

I am dedicated to helping you leverage innovation and AI for business growth by making AI work for you to do more within your zone of genius and personalize at scale so your customers feel seen and valued.

​Ready to Get Started? Join A.I. for Business Growth Lab Now

Read what others say about my AI training, or join our community and see for yourself.

​A.I. can unlock market opportunities and drive your business forward.

Elevate your startup with expert guidance, innovative tools, and visionary leaders.

​Best regards,

Dr. Nadia Boutaoui, PhD, EMBA-H, TIE

Your go-to expert in AI-driven business growth.

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